Can A ‘Drink of The Poor’ Win Over Indian Elites And The Global Alcohol Market? | Big Business

India’s alcohol market is booming, but traditional spirits like coconut and cashew feni are struggling. We went to Goa, India, to find out how some distillers are hoping to cash in on feni, and what sets this spirit apart from others on the market.

00:00 – Introduction
01:21 – Heading To The Coconut Grove
01:54 – A Deadly Climb
02:51 – The Process Of Toddy Tapping
04:53 – India’s Booming Alcohol Market
05:50 – Feni As A Premium Spirit
06:15 – Distilling Coconut Feni
06:55 – The Rise Of Mezcal
08:26 – Making Cashew Feni
09:50 – Keeping Toddy Alive

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Can A ‘Drink of The Poor’ Win Over Indian Elites And The Global Alcohol Market? | Big Business

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