Maven Ventures General Partner Sara Deshpande has been investing in the consumer tech space for a decade. Over time, the seed-stage venture firm has backed the likes of Zoom, Cruise, Hello Heart, Perplexity and x.AI and has grown to over $200 million in assets under management. Deshpande joined TechCrunch’s Mary Ann Azevedo to discuss the changes in the consumer landscape, how her firm is doubling down on AI and what makes a startup stand out.
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