India exports over $1.3 billion worth of handmade carpets annually. Obeetee, the country’s largest carpet maker, works with over 25,000 independent weavers. Its clients include big retailers like Williams-Sonoma, West Elm, and Pottery Barn. Obeetee’s hand-knotted carpets can take up to a year to make, and can cost over $12,000. One small mistake anywhere in the process can lead to the brand rejecting a work. We visited its factory in Uttar Pradesh to see what it takes to produce 350,000 carpets a year, and the area became known as India’s “carpet belt.”
0:00 Intro
1:25 How this region became India’s carpet belt
2:13 How Obeetee makes its carpets
6:35 How Obeetee finds new workers
MORE BIG BUSINESS VIDEOS:
24 Surprising Billion-Dollar Industries
https://youtu.be/apRg-105hB0?feature=shared
11 Of The Most Faked Foods In The World
https://youtu.be/K0OtGIPRcAs?feature=shared
How A Louisiana Crawfish Company Harvests 60,000 pounds A Day
https://youtu.be/Uo6KRFh0za0?feature=shared
#india #carpets #bigbusiness
—————————————————–
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day: https://www.businessinsider.com
Insider Business on Facebook: https://www.facebook.com/businessinsider
Insider Business on Instagram: https://www.instagram.com/insiderbusiness
Insider Business on Twitter: https://www.twitter.com/businessinsider
Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Insider Business on TikTok: https://www.tiktok.com/@businessinsider
